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Graphic Design

Blog Writing
50 Graphic Design Blogs Best In 2020 for inspiration

No creative can exist in a vacuum. We all need to keep in touch with the latest trends and check out the work our fellow professionals are producing. 

It's not about copying others, of course. Still, it is about understanding common points of reference and the broader culture we all swim in, not to mention getting a blast of inspiration and new ideas along the way.

To help you find all that, quickly and easily, we've brought together the best blogs around on art, design and creativity. With input from everyone we've come up with a killer list that will help you stay fully informed and push your passion for creativity to new frontiers. 

1. Abduzeedo

Abduzeedo is a collective of individual writers sharing articles about architecture, design, photography and UX. Founded by Brazilian designer Fabio Sasso in 2006, it's particularly strong on 3D work, which is something that doesn't get much attention from most design blogs.

2. Design Week

Founded in 1986, Design Week was the UK's leading design magazine until 2011, when it became online-only. It continues to bring you high quality, well-written news and inspiration across graphics, branding, interiors, digital, product, furniture and more.

3. Creative Boom

Creative Boom (of course) celebrates, inspires and supports the creative community and has an excellent section on graphic design to give you loads of inspiration. The magazine also features insightful interviews with some of the world's leading designers – Paula Scher being a recent example.

4. Create by Adobe

Create is Adobe's magazine by creatives, for creatives — available online and as a mobile app. Visit them for inspiration and tutorials on photography, illustration, graphic design, web design, motion graphics, audio/video, branding, and more.

5. Dropbox Design

Most of us have used the file-sharing service Dropbox at some point in our lives, but did you know it has a blog too? It's a fine one at that, featuring an array of articles on the theme of UX, with topics including user research, project management, and design tooling.

6. Creative Review

Founded in 1980, Creative Review is the world's leading monthly magazine for advertising, design and visual culture. And the same high-quality journalism that informs it carries through to its website, which features a range of news, reviews and features from the creative world.

7. The Dieline

For anyone working in packaging design, The Dieline has it all wrapped up. It's basically the Bible of the sector: a place where the community can review, critique and stay informed of the latest industry trends, and check out design projects being created in the field.

8. 99U

99U is a blog from Adobe aimed to help anyone in a creative profession to develop their careers. It's replete with quality articles on leadership, productivity and marketing, covering topics such as how to overcome your fear of failure, and how to develop good work habits.

9. Eye Magazine

Eye Magazine, the international review of graphic design, is a quarterly print magazine on graphic design and visual culture. It, and its associated blog, features a range of critical, informed writing about design and visual culture.

10. Underpinned

Underpinned is an online platform of tools and services for freelancers, and its associated blog has an array of articles about all aspects of going freelance. Topics range from tips on chasing payments to how to make your photography stand out.

11. Identity Designed

This clean and elegant blog by David Airey is a showcase of the best brand identities from around the world. It's just one of the many successful design blogs that he runs: also see number 37 on our list.

12. Shillington Design Blog

Shillington is a network of colleges offering an innovative approach to design education based on short, intensive courses and practical, industry-focused learning. And it has its own blog, too, featuring a range of inspiring design work and insightful articles.

13. Under Consideration: Brand New

Under Consideration is a graphic design firm generating its own projects, initiatives and content, while taking on a limited amount of client work. Its Brand New blog is well-known for chronicling, and providing opinions on, corporate and brand identity work. It's edited and written by Armin Vit.

14. Art of the Menu

Another great blog from Under Consideration (see above), Art of the Menu catalogues the underrated creativity of menus from around the world. They welcome and encourage suggestions and submissions, and readers are free to comment too.

15. Print.pm

The brainchild of Parisian art director Martin Joubert, Print.pm provides a daily burst of inspiration for lovers of editorial print design, mainly based around the latest arty-looking books and magazines.

16. UX Collective

Medium-based blog UX Collective pulls together an array of insightful articles from designers working at the coalface of user experience. There's some excellent advice on offer here, about everything from empathy mapping to the principles of icon design.

17. The Dsgn Blog

The Dsgn Blog is all about visual inspiration. Founded, designed and curated by Ena Baćanović, a designer based in Zagreb, Croatia, it features the work of designers and design studios from all over the world, putting the main focus on young designers and students.

18. Inspo Finds

Inspo Finds is both a website and limited-edition book that aims to promote and celebrate the latest design work, up and coming designers, and the design community.

19. BP&O

BP&O stands for Branding, Packaging and Opinion, and it delivers on all of these things, with a combination of inspiring imagery and in-depth analysis. It's the brainchild of Richard Baird, a British freelance designer and writer who specialises in brand identities and packaging.

20. Design Clever

Design Clever is a collaboration started by Jonathan Ring and Bethany Baker, two aspiring graphic designers with a passion for everything design-related. This blog was created to showcase talented designers all over the world, and they encourage creatives everywhere to submit their work to it.

21. Grain Edit

Grain Edit is focused on classic design work from the 1950s to the 1970s, as well as contemporary designers who draw inspiration from that era. It features interviews, articles, designers' libraries, rare design annuals, type specimens, Ephemera, posters and vintage kids books. Based in California, it's run by Dave Cuzner, Ethan Davis and Grace Danico.

22. Fonts In Use Blog

Fonts In Use is a public archive of typography indexed by typeface, format, and industry. An independent project led by Sam Berlow, Stephen Coles, and Nick Sherman, it documents and examines graphic design intending to improve typographic literacy and appreciation.

23. Masterpicks

Looking for inspiration from real-world projects? Masterpicks has you covered. This image-led blog presents you with a new, hand-picked design project every day, across UX and UI design, illustration, animation, 3D art, graphic design, branding, industrial design and photography.

24. Frank Chimero

Veteran designer Frank Chimero shares his thoughts regularly on his much-visited blog, and they're very much worth reading. Jumping between the internet, design, writing, music, film, self-development, and work culture, his posts are beautifully written and always relevant.

25. Creative Bloq

Creative Bloq features advice, interviews and reviews taken from four print magazines: Computer Arts (graphic design and branding), net (web design), 3D World (animation/VFX) and ImagineFX (Art). It also posts daily news from the creative industry, ranging from fun to serious.

26. Digital Arts

Similar to Creative Bloq (above), Digital Arts offers inspiration, advice and tutorials for digital creatives across branding and graphic design, illustration, UX and interactive design, animation, VR and VFX, as well as comprehensive coverage of the latest developments.

27. Wix Creative

Wix is a cloud-based platform for creating your own website, and its blog offers inspiration, tips and resources for creatives everywhere. It includes professional step-by-step guides to walk you through everything from colour theory to make a mood board.

28. Dribbble

Enabling creatives to share their work long before Instagram was even dreamt of, Dribbble is a design industry institution. Its related blog is packed with useful advice to boost your career, such as how to form good habits and how to get out of a bad design feedback loop.

29. Design Made In Japan

Japanese culture is having a huge global influence right now, and Design Made In Japan is the perfect place to stay updated with its design output. There's a wealth of editorial, product and packaging design on show, and even a design jobs board for those wanting to work in Japan.

30. Mindsparkle

Mindsparkle magazine promotes the "most beautiful and inspiring projects" in the fields of graphic design, web design and video. With a clean and satisfying design of its own, it'll become a daily inspiration, and you can rely on the founders to only share the very best.

31. Typeroom

Typeroom is a curated portfolio for typography fans, featuring inspiring stories about type and interviewing type designers from across the world. The articles here are first-class, and we love that you get the opportunity to choose the background colour of the page.

32. It's Nice That

Beautifully designed, industry-led and one of the best resources for keeping abreast of art, illustration and graphic design everywhere, It's Nice That continues to be one of our favourite online publications.

33. Designer News

Describing itself as "where the design community meets", Designer News pulls in the latest interesting posts from around the web, from Behance and Medium to individual designers' websites. The community then upvotes and downvotes them, and adds their own comments.

34. Typeroom

Typeroom calls itself "an online platform for the Typophile Generation". Showcasing outstanding typographic works, featuring inspiring stories about the letterforms that matter and interviewing type designers from around the globe.

35. Httpster

Just want to browse delicious web design? Httpster is exactly what you need. It's an inspiration resource showcasing "totally rocking websites" made by designers everywhere. As with all trends, you don't need to copy them, but it's useful to know what they are.

36. Site Inspire

siteInspire is another showcase of the latest and greatest web designs. Updated frequently, it's a great place to keep in touch with the most recent trends in interactive design, and get ideas and inspiration for your own creations.

37. Logo Design Love

Another beautifully designed blog by David Airey, this time focusing on logo designs from around the world. It's a nicely curated showcase for the latest logos, as well as featuring reviews and commentary around related work, such as logo design books.

38. The Inspiration Grid

The Inspiration Grid is an online magazine celebrating creative talent from around the world, providing a daily fix of art, illustration, typography, photography and...of course, graphic design. It has a clean, appealing design, and everything is easy to find. One of our favourites.

39. Visuelle

David Bennett curates inspiring projects from graphic designers worldwide. There's no commentary (the images link through to the original site), but it's compelling visual eye-candy throughout. Add this to your bookmarks for reliable content daily.

40. One Extra Pixel

Getting into web design? This excellent blog strives to share the best web resources for those of you passionate about pixels. It looks at trends, the best fonts, recommended templates for WordPress, and much more.

41. AIGA: Eye on Design

The AIGA, otherwise known as The Professional Association for Design, has a beautiful blog called Eye on Design which is bursting with design inspiration. With contributors from around the world, you'll never be bored with its varied content.

42. Visual Journal

Curated by Alessandro Scarpellini, a designer and art director from Italy, Visual Journal brings together the best branding and graphic design projects from all over the world. There's very little in the way text here, but lots and lots of beautiful images to drool over.

43. Webflow Blog

Webflow is a product used to create websites visually without coding. Whether or not you're using Webflow yourself, its blog is packed with excellent articles on broader subjects around web design and UX and is well worth a visit.

44. Ambalaj

Founded by Swedish designer Kristina de Verdier in 2008, Ambalaj is predominantly a packaging design blog, but it also tends to share the latest design innovations. 

45. 8Faces

The official blog of 8 Faces magazine, this blog features inspirational typography, beautiful lettering, reviews, interviews with leading designers and much more. Curated by Jamie Clarke and Elliot Jay Stocks.

46. Swissmiss

Swissmiss is the work of Tina Roth Eisenberg, a Swiss designer in New York who also founded and today runs Tattly, CreativeMornings and TeuxDeux. It's packed with visual inspiration, some of which can be quite offbeat, but never dull.

47. Wrap magazine

Primarily a print magazine, Wrap is published bi-annually and champions contemporary illustration. It also happens to have an excellent blog on Tumblr, where it shares colourful and quirky work from illustrators and graphic designers everywhere.

48. Design Taxi

With its own section dedicated to graphic design, Design Taxi is a good shout to keep abreast of industry news, trends and updates. Its posts don't go into a lot of depth but cover a wide breadth of topics. So it's great for getting an overview of what's going on in general.

49. SideBar

Want to keep track of everything going on in web design right now, but don't have time to subscribe to a thousand different blogs? SideBar saves you the bother by curating the best posts daily and delivering you five relevant links a day, which is much more manageable.

50. This is Paper

This is Paper is a beautiful blog, and print magazine focused on creativity, with a section devoted to print design. There's also a very popular mixtape section where you can enjoy listening to some beats while working.

Source : Creative Boom

Written By : Anthony Wood

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graphic design for business
Why is Graphic Design important for your business?

Photo by Domenico Loia on Unsplash

Graphic design plays important roles to the modern competitive businesses in many ways. Everyday we come across creative websites, logos, brochures and design products daily. Branding, Packaging,  books, magazines, etc. are examples of graphic designs. Businesses need graphic designers to create impressive design materials for marketing purposes in both physical and virtual markets.

The main reason for businesses increasingly demanding more design items for communication with the targeted audience effectively and to deal with the competition, digital and physical designs have become important to draw the attention of potential customers. 

Some suggestions on why Graphic Design For the Business?

1. Enhance Sales

People get messages or information from quality design things. Therefore, thoughtfully created graphic design pieces can attract people and help them boost their sales. People get promotional related messages indirectly in their minds when they see unique logo designs, banners, business cards and other such things this helps bring people closer to the business frequently.

Enhance sales

Graphically designed things make a positive impact on viewers to become loyal customers. This also helps projecting a company as a trustworthy brand.

2. Establish brand identity

Establish brand identity

Graphic designs are helpful when establishing a brand identity in its niche market. When people see an attractive logo, and other design related things again and again, it refreshes our memories of the brand. This helps us recognize the brand or companies name.

Usually, small businesses do not have enough marketing budget. They struggle to get brand recognition in their niche markets. But to catch immediate attention of people a uniquely designed logo, business cards brochures and other marketing items are very important to be recognized. 

3. Create Goodwill In The Market

Any company’s products can be highlighted with the help of graphic design. It is the most trendy and better way to build trust and create goodwill in the market if the design elements appeal to the senses. An attractive design will help win customers to become loyal to your business.

Create good will in the market

4. Convey A Brand Message

To convey a specific brand message to target customers can be possible with the design. A brand message makes the design useful. Being a graphic designer, it is important to choose the right colors and typefaces to evoke an intended emotion- the message of the brand to the potential customers.

convey brand message

5. Encourage Professionalism

Most of the companies struggle to create an environment of professionalism amongst their employees. Graphic design is extremely helpful creating the everlasting impression on your clients and vendors. For example, a company’s business cards posts & logo designs that look aesthetically great speaks volumes about the company’s ways of doing business which gives the impression that the company runs its business in a professional manner that ensures the growth of a business.

Encourage professionalism

Conclusion

Professionally created designs will help to make a good impression on potential clients. It is important to businesses and other walks of life in many ways. A first impression is crucially important to a customer's attention towards a business.

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Photoshop Cropping
Adding 5 Tips Impact Using The Right Crop
Photoshop Cropping
In one of my very first critiques in a layout design class (way too many years ago), my instructor asked if I had cut the head off my subject in the layout on purpose or if the image came that way. I had chosen to crop it. I didn’t know why I had cropped it, other than the fact that it “felt right” and “looked better”. What I learned that day is that cropping an image a certain way can have an impact on how the viewer sees the image, perceives the message being communicated, and how it makes them feel.
During my years as a graphic designer and photographer, I’ve learned a few things about the power of the crop. I learned many of them at school but also through trial and error and my visual sixth sense. Below are some ideas to help you learn about the subtle but powerful difference a crop can make. Use these to determine what to look for when you’re evaluating your images for a layout or creating images from scratch. If you know the focus for your image ahead of time you can crop it in camera and save time later. From a designer's standpoint, sometimes leaving more in the image is better so the designer can crop as needed. These cropping “rules” also apply to illustration and fine arts in addition to photography.

1. Crop to Tell a Story

When we survey a scene in real life, we generally notice details that help us piece together a story. What’s going on in this scene? Where am I? What am I expected to do or feel here? This is generally a subconscious act. We wouldn’t consciously walk into a cafe and think, “I see coffee cups, pastries, people talking at tables. I must be in a cafe!” But when viewing a single image or series of images, it’s helpful for us to have some details so we can flesh out the story in our minds.
One common technique used in films (you’ll notice next time to you watch a movie now) is to set the scene with a wide-angle shot, zoom in a little on the characters or focal point of the scene, and then zoom in even closer on small details that help tell the story.
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3-cropping-story-tight
A close up of the hands of a craftsman working, details of items in a room, a really tight shot of a character’s face when they are exhibiting an emotion that is important to the storyline. A tear trickling down a cheek, for example. Photographers who use this cinematic technique in their work are very good at telling stories. Try to keep those three crops in mind, wide, middle, tight, and you’ll have plenty of shots to tell the story in an interesting way.
1-cropping-story-wide

2. Crop to Change or Emphasize a Focal Point

What I learned during that first critique way back in the day about why I subconsciously chose to crop the top of the head out of my image, is that I really wanted the focal point to be on the eyes of the woman, and by cropping it in tighter and placing her eyes strategically within the composition, the focal point became her eyes, not her entire face. Cropping can change the focal point of your image, or make it stronger.
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Regarding the human face, we are naturally drawn to the eyes, so if you want your focal point to be the mouth or some other area of the face or body, sometimes it helps to crop the eyes out entirely. You’ll notice this in lipstick or nail polish ads in magazines. Cropping the head out entirely will bring focus to the clothing or accessory, a cropping technique commonly used in the fashion world.
For non-face images, keeping the rule of thirds in mind when cropping your images can help emphasize a focal point. Sometimes I’ll not quite get it right in-camera, especially if I’m working quickly at a wedding or with small children, who don’t stand still or follow directions very well. Then I adjust the crop later in Lightroom or Photoshop. That slight adjustment can make all the difference.
5-cropping-focal-point-accessory

3. Crop for Balance

I’m always looking for balance, in both design and photography. Balance (or lack thereof) can impact your image in a variety of ways. If you’re going for symmetry, cropping so the focal point is in the center or so there are elements on either side of a centered axis is the general rule.
6-cropping-symmetrical-balance
For asymmetrical balance, you have a lot more options and it can sometimes be hard to determine whether or not the image truly is balanced. Pay close attention to how your crop affects the balance of your image. Cropping out too much on either side of your image can throw off the balance. This is one of those cases that I carefully observe how the crop makes me feel. Does it feel balanced?
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4. Crop Out Distractions

Cropping out distracting elements is a quick easy way to improve your image. If it won’t negatively affect the composition to crop out part of the background, just crop it out! If you can’t crop it out, then you’ll have to either spend time cloning it out in Photoshop, find a different image, re-shoot or just leave the distracting elements in place. Removing those distractions can strengthen your imagery and your focal point.

5. Crop for Style & Feel

Did you know the crop can influence the overall style of your imagery? Savvy brands will include crop guidelines in their style guides for a consistent look and feel across their media platforms. The crop can make your image look contemporary, traditional or outdated.
9-contemporary-crop
The crop can also influence how a viewer literally feels when they look at your image. Want the viewer to feel tension? Include a lot of tangents (more on tangents below) and an unbalanced composition or tilting horizon lines and jagged angles. Want them to feel serene and at ease? Leave lots of white space around your focal point and make sure the horizon line or any other prominent lines in the composition are straightened.
10-traditional-crop

6. Crops to Avoid Tangents

Tangents are areas within a composition or image where lines or objects touch but do not cross each other. In the art world, the term tangent is used to describe shapes that touch each other in any way that is visually disturbing. Check out Avoiding Tangents: 9 Visual Blunders Every Artist Should Watch Out For for more information on tangents. The basic idea is to avoid cropping your image so that any shapes fuse with the edge of your frame or are split exactly in the center on the side of the frame or close the corner of a frame. Tangents cause tension and are not visually pleasing.
11-cropping-tangent

7. Cropping Off Limbs

In the photography community, chopping off limbs (and heads, actually) in certain places is considered a no-no. You can get away with breaking this rule in specific cases, but as a general rule, you want to avoid cropping directly at a joint on the body. Cropping right in the middle of someone’s knees, for example, would feel really weird and make us uncomfortable. Try cropping mid thigh, mid waist (not at the hip), mid upper arm, etc. This rule is related to the tangent rule and also ties back to how we feel when we look at the image.
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13-not-cropping-limbs

Conclusion

I generally play around with several different crops if an image just doesn’t “feel” right. In conclusion, here are a series of questions you can ask yourself to help you get to the right crop.

  • What story does it help me tell?
  • How does it change the focal point?
  • How does it affect the balance?
  • How does it affect the style of the image?
  • How does it make me or others feel?
  • Are there any distractions I can crop out?
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Engineering Quotes And Slogans
Good Engineering 33 Slogans and Taglines

In an industry with over a half million companies and worth $543 billion, the engineering industry is largest driven by the needs of construction and government to improve their operational efficiency. Profit is dependent on the ability to accurately predict costs for a project and handling a particular field with expertise. Approximately 50 of the largest engineering firms in the United States only account for 40% of the total industry revenue. For up and coming professionals, the following series of engineering slogans hope to inspire your creativity and brand.

  • Arrival of the fittest.
  • Create. Enhance. and Sustain.
  • Delivering excellence.
  • Delivering results, reliability, & rock solid dependability.
  • Draw on passion.
  • Engineering. Surveying. Solutions.
  • Excellence and innovation built into every design.
  • Facets of involvement.
  • Finding real world solutions.
  • Green navigation and sustainability.
  • In the world of renewable energy… We cast quite a shadow.
  • Innovative products and services for aerospace and defense.
  • It’s whats inside that counts.
  • Let us help you invest in sustainable infrastructure.
  • Make science your obedient servant.
  • People. Planet. Profit.
  • Real People. Real Work. Real Rewards.
  • Reliable engineering takes many forms.
  • Renewable energy realization.
  • Resourceful. Naturally.
  • Securing the world – bit by bit.
  • Seeing what doesn’t exist yet. That’s our strength.
  • Simply certified.
  • Smart solutions in full system design.
  • Sometimes you need a little help from below.
  • Sound quality. Sound engineering.
  • The power of applied intelligence.
  • Think big. We do.
  • We made passion our raw material.
  • We take a closer look.
  • When you need experience, we have it covered.
  • Who really knows renewable energy? The answer is blowing in the wind.
  • Your toolkit for business creativity.
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coreldraw 2017
CorelDraw Graphics Suite A Intelligent Sketch Tool

CorelDraw Graphics Suite A Intelligent Sketch Tool

Today sees the release of CorelDRAW Graphics Suite 2017. The latest version of the Windows-only graphic design suite comes with a number of impressive updates and features, but none more so than the new LiveSketch tool. Using artificial intelligence technology, LiveSketch provides users with an entirely new way to bring vector designs to life.

LiveSketch removes the need for pen and paper, allowing creatives to sketch naturally directly within the graphics suite with a mouse or stylus. For the first time, users can free-form sketch vector curves directly on a pen-enabled device thanks to an intelligent tool that interprets and understands sketching styles, including overlapping strokes, folded lines, and even chicken scratches.
Not just a creativity boost, LiveSketch also eliminates the time-consuming task of sketching on paper, scanning, and tracing to vector by enabling you to start your designs directly on screen.

LiveSketch uses a neural network to deliver a natural vector drawing experience

VP of Global Products at Corel Gérard Métrailler told us: "We've come to an amazing time in graphics, particularly in terms of the powerful hardware we have access to, plus the incredible advancements we've seen in artificial intelligence. For the past 30 years of vector graphics creation, we've been shackled to this idea of graphics as math. Software developers, artists, designers – we were all constrained by the limits of the technology before us.
"Now we have an incredible opportunity to take all this power and use it to fundamentally change how a designer works. Our team looked at all the ways we could make a graphics pro's life easier.

Simply pick up a pen, start sketching and technology disappears

Gérard MéMétrailler, Corel

"Simply saying we're using artificial intelligence isn't the point. It's about taking that power to give designers a real-world way to be more creative. With LiveSketch, we're inviting them to work in the way that they started. Simply pick up a pen, start sketching and technology disappears. It's so natural to want to create like this, but with vectors, it's never been possible before. Now with LiveSketch and CorelDRAW 2017, we're giving you back the fun of being able to truly connect and go hands-on with your creativity."
CorelDRAW Graphics Suite 2017 also comes with a number of other new and updated features, which you can see in our full review of the software – coming soon.

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Worlds Best Graphic Designers
25 graphic designer names should know

If you're embarking on a career in graphic design – or just interested in creating some great layouts – there are some designers that you simply must know about. These are the designers that have changed the way graphic design is seen in the contemporary world; the mavericks; the thinkers; those who have made a difference.

01. Chip Kidd

Chip Kidd is best known for his stunning book jackets

Based in New York, Chip Kidd is best known for his stunning book jackets – most notably for seminal publishing house Alfred A. Knopf. Kidd has worked for writers such James Elroy, Micheal Crichton and Neil Gaiman (amongst many others).
Jurassic Park is one of his most notable book covers, and in his 2005 monograph he explained the thinking behind it: "When trying to recreate one of these creatures, all anyone has to go on is bones, right? So that was the starting point... Not only was the drawing integrated into the movie poster, it became the logo in the film for the park itself. I think it's safe to say that the Jurassic Park T-Rex became one of the most recognisable logos of the 1990s.”

Jurassic Park is one of Kidd's most notable book covers

Listen to Kidd’s hugely entertaining TED talk here. Oh, and if you want to see what you could learn from Kidd’s portfolio, check out our article here.

02. Rob Janoff

Rob Janoff designed the Apple logo

Why do you need to know about Rob Janoff? Simple: he designed the Apple logo. Janoff masterminded possibly the most famous mark in the world today while at ad agency Regis McKenna back in 1977. And although it’s been tweaked, the basic form has remained the same ever since – a testament to its simplicity and longevity (and it was created in only two weeks).
Back in 2013, Janoff told us that the idea of an apple with a bike taken out of it was “really a no-brainer”. He continued: “If you have a computer named after a piece of fruit, maybe the image should look like the fruit? So I sat for a couple of weeks and drew silhouettes of apples.
“Bite is also a computer term. Wow, that was a happy accident. At that point I thought ‘this is going to have a wink and a nod with it, and give it personality’.”

An apple with a bite (or byte?) taken out of it was a 'no brainer'

And as for the now forgotten coloured stripes? “The big deal about the Apple II was that it was the only computer that reproduced colour images on the monitor, and it was the only computer that you could plug into your home colour TV. Also, a lot of it had to do with the aesthetic origins of both Steve [Jobs] and I, which was a kind of hippy aesthetic and The Beatles and Yellow Submarine.”

03. Peter Saville

Peter Saville is best-known for his record sleeve designs for Factory Records artists

Peter Saville is best-known for his record sleeve designs for Factory Records artists – think Joy Division and New Order (Unknown Pleasures, Transmission, Blue Monday and more). But his sleeve work spans five decades – Saville is one of the most prolific record designers of all time; if not the most prolific.

But the Manchester-born designer’s work doesn’t stop at sleeve design. In 2004 he became creative director of the City of Manchester; has worked with fashion’s elite including Jil Sander and Stella McCartney; and in 2010 he designed the England football home kit.
In 2013 he told The Guardian all about the latter: "The red and white thing has been entirely marginalised by one kind of person. It's synonymous with an attitude that is naive, xenophobic, bullying and self-marginalising. I thought, that's not reflective of the team, or football, or of the nation at all. But it turns out the market for those shirts are those bloody-minded xenophobic individuals with the shaved heads. When it came out, they did not like it. They did not like it at all."

Saville recently collaborated on the new Calvin Klein logo

At 61 years of age, Saville is still going strong – he recently collaborated on the new Calvin Klein logo – which you can see here.

04. Michael Bierut

Designer and educator Michael Bierut has been a Pentagram partner for 27 years now

There aren’t many more design agencies that are more respected than Pentagram – and becoming a partner is one of the ultimate design accolades. Designer and educator Bierut has been a partner for 27 years now and has won hundreds of design awards (he’s also got permanent work in MoMA). Before Pentagram, Bierut worked for 10 years at Vignelli Associates.
The designer's projects at Pentagram include identity and branding for Benetton, the New York Jets, Walt Disney and design work on Billboard magazine. This is of course, just a small slice of his sprawling portfolio. Bierut is also a senior critic in graphic design at the Yale School of Art. Check out his Monograph – How To – published by Thames & Hudson in 2015.

Check out Bierut's Monograph – How To – published by Thames & Hudson in 2015

In 2013, we caught up with his to find out what he looks for in new talent: “The best are people who are bright and articulate, and have great work in their portfolio. I could sit with them all day,” he says. "The second best have great work but can’t talk about it intelligently. That takes work, but still it’s worth the effort.
"I like people who, in talking about their work, scratch below the surface. Don’t talk about typefaces and Photoshop effects; talk about the subject matter, and how that interested and inspired you."

05. Massimo Vignelli

Vignelli was one of the great designers of the 20th century

Massimo Vignelli died in 2014, taking with him a legacy of some of the most iconic design work of the past 50 years. Counting IBM, Ford, Bloomingdale’s (his ‘Brown Bag’ designs are still in use today), Saks, American Airlines and many more as clients, and counting Micheal Bierut amongst his protégés, Vignelli’s legacy lives on – perhaps most prominently in the subway map and signage he designed for New York City in 1972.
At the time of his death in 2014, web designer Justin Reynolds wrote an in-depth guide for us on what we can all learn from Vignelli’s design principles. Check it out here.

Vignelli's ‘Brown Bag’ designs are still in use today

06. Jonathan Barnbrook

As David Bowie’s latter-career go-to designer, Jonathan Barnbrook has become even more prominent in recent times – even making a piece on The Daily Mailearly this year. But Barnbrook’s work is far deeper than Heathen, The Next Day and Blackstar.

Before Bowie, he was perhaps best known for his influential type design – Exocet becoming the most pirated font on the web shortly after release in 1991 (it was also used in the FPS video game Diablo). Barnbrook’s VirusFonts foundry continued to thrive throughout the next couple of decades, with Bastard and Tourette being good examples of his still contemporary, but controversial, typefaces.
In an interview with us in 2014, Barnbrook said of Tourette: “Tourette is based on an early 19th century slab serif form. Having Tourette’s means that people move outside an agreed code of language... That’s what I was trying to say in Tourette. There are swear words that are banned, but it’s necessary that they appear in language as well, because we can’t calibrate it otherwise. And I do like swearing.”

Barnbrook’s masterpiece for David Bowie’s sign-off album Blackstar

Flip to modern day and Barnbrook’s masterpiece of sleeve design for David Bowie’s sign off album Blackstar is every bit as good as the record itself. In this in-depth interview, Barnbrook explains the visual language behind the design.

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Atma Autotech Corpoarte Branding

Atma Autotech Private Limited

We have privileged to work with one of the largest manufacturer of automation machine manufacturer of India who has very good client list across the nation. Atma Autotech is also a manufacturer automobile components which is supplied to Maruti Suzuki, Honda, Sona Koyo, Hyundai etc.

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Get Started In VR And AR Design And Development

Virtual Reality and Augmented Reality are creating a buzz in the technology world. While it is within the gaming industry that the technology is really progressing in leaps, both technologies are finding their feet within entertainment, business, and retail. Whether you are already a 3D designer or are looking into becoming a developer, there are plenty of resources available, and many of them are free. Becoming a developer also means that you need to be an early adopter of the technology which provides the benefit that you will be in at the ground level.

VR Or AR?

Virtual Reality is a computer generated simulation of real life, while Augmented Reality layers enhancements on top of the real world. While Virtual Reality is often talked about as being the future of gaming, it is becoming increasingly apparent that Augmented Reality is more likely to be the future. For business and development uses, however, both Virtual and Augmented Reality have already proven a popular choice.

Possible Uses And Applications

Gaming is the most obvious use of Virtual Reality, and it is this industry that will push the development of consumer VR headsets forward. There are already a limited number of options available to the consumer, including Valve and HTC’s Vive as well as the announced launch of the Playstation VR set, which was previously called Project Morpheus.
Retail businesses, including those in the fashion, interior and exterior design, and home refurbishment and decoration industries, can also benefit. Manufacturing, design, and development roles may also require or benefit from virtual and augmented reality design skills.

The Different Elements Required For Augmented Reality
There are different elements required in the production of augmented reality, so if your skills do not necessarily lie in the use of the Unity development platform, you could still be involved in augmented reality development:

  • Visual – For virtual reality, it is necessary to capture and utilise panoramic 3D footage. Videographers, as well as 3D animators and 3D designers can create image files for use in the creation of augmented reality worlds.
  • Audio – Virtual reality is less likely to require audio files, because it will usually rely on genuine and live audio, but the overlaying of enhanced audio will be a major component in augmented reality. Audio producers are required for the development of this type of software and platform, therefore.
  • Coding – Once the video, audio, and enhanced layers have been created, coding is required to combine these files and also to determine how users interact with the augmented reality world.
  • Hardware – There is an increasing number of VR headsets available, while mobile phones and other mobile devices can be capable of offering Augmented Reality, or combined with mobile units like Google Cardboard, to create mobile VR headsets. Development of these and other items of hardware for use with alternative reality platforms will continue, and it will require developers and engineers to advance these devices.

Unity And Other Software

Whatever element of alternate reality development you want to get into, you will need access to the right tools and the best platforms. Full platforms include the likes of Cryengine and Unity 3D, while specific image creation tools like Gimp and audio tools like Audacity can be used to create the individual elements. You should determine the type of development you intend to get into, buy or download the software, and start getting to grips with it.

Tips

Start Small But Think Big

All developers have to start somewhere, so rather than throwing yourself into trying to develop the next Pokemon Go or building the next Oculus Rift, start with something smaller. Try to ensure that you have the basic skills necessary for whichever element you intend to first tackle, and then expand from there so that you can incorporate more elements as you learn.
Don’t be afraid to think big in the long term, but know that you are unlikely to be able to fully develop a working reality entirely on your own so start small.

Take Advantage Of Existing Tools And Technologies

There really is no need to reinvent the wheel, especially thanks to the range of free 3D development tools and applications that are available. What’s more, sites like Best3DModel.com enable you to download existing 3D image files and use these for the development of your VR worlds and platforms.
Using existing assets means that you can reduce the skills that you need to master and can cut down development time considerably, too.

Get Google Cardboard

The best developers are those that have a genuine interest in what they are developing, and that actually use the end products that they design. At the very least, you will need to test your development, and while some VR headsets can cost upward of $500, the Google Cardboard costs less than $20 and works with a wide range of Android handsets. Buy a Cardboard headset, download some of the VR apps that are available, and see what others are up to and how you can improve them.
vr-cardboard
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Google Cardboard certainly has its limits, but it also has its benefits and you should take advantage of these when possible.

Test

Once you have started to learn how to develop alternate realities, and you have at least bought a Google Cardboard headset, you should start testing your developments. No app or software application should be launched without first benefiting from extensive testing. Testing is the only way to properly debug, and until you have the kind of budget that will allow for open Beta testing, you will need to start conducting the tests yourself.
Don’t assume that what is being emulated on your screen is what end users will actually experience.

Develop A Broad Understanding

Even if you only intend to create high quality 3D designs for characters and for other alternate reality platforms, you should have a rounded understanding of how the other elements work and how they all fit together.
You don’t necessarily need to master every nuance of the Unreal Engine, but you should understand what it is, what it does, and how it fits into the development cycle.

Learn, Learn, Learn

Even before you begin learning how to develop, you should start to learn as much as possible about the technology. Determine how VR and AR are used, the type of application or game you wish to develop, and your role in the development cycle. Keep up to date with alternate reality news, some of the latest products to enter the marketplace, and advances in the technology.
By keeping on top of these advances and improvements, you could identify new possibilities and discover new software and hardware that benefits you.

Your Future In VR/AR Development

Alternate realities are being adopted in the gaming and entertainment industries, and they are becoming increasingly popular in healthcare, manufacturing, and retail. Alternate Reality development remains a relatively new area of development, and by getting in now, you could be more than just an early adopter – you could become an early developer.

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