Why is Graphic Design important for your business?

Photo by Domenico Loia on Unsplash

Graphic design plays important roles to the modern competitive businesses in many ways. Everyday we come across creative websites, logos, brochures and design products daily. Branding, Packaging,  books, magazines, etc. are examples of graphic designs. Businesses need graphic designers to create impressive design materials for marketing purposes in both physical and virtual markets.

The main reason for businesses increasingly demanding more design items for communication with the targeted audience effectively and to deal with the competition, digital and physical designs have become important to draw the attention of potential customers. 

Some suggestions on why Graphic Design For the Business?

1. Enhance Sales

People get messages or information from quality design things. Therefore, thoughtfully created graphic design pieces can attract people and help them boost their sales. People get promotional related messages indirectly in their minds when they see unique logo designs, banners, business cards and other such things this helps bring people closer to the business frequently.

Enhance sales

Graphically designed things make a positive impact on viewers to become loyal customers. This also helps projecting a company as a trustworthy brand.

2. Establish brand identity

Establish brand identity

Graphic designs are helpful when establishing a brand identity in its niche market. When people see an attractive logo, and other design related things again and again, it refreshes our memories of the brand. This helps us recognize the brand or companies name.

Usually, small businesses do not have enough marketing budget. They struggle to get brand recognition in their niche markets. But to catch immediate attention of people a uniquely designed logo, business cards brochures and other marketing items are very important to be recognized. 

3. Create Goodwill In The Market

Any company’s products can be highlighted with the help of graphic design. It is the most trendy and better way to build trust and create goodwill in the market if the design elements appeal to the senses. An attractive design will help win customers to become loyal to your business.

Create good will in the market

4. Convey A Brand Message

To convey a specific brand message to target customers can be possible with the design. A brand message makes the design useful. Being a graphic designer, it is important to choose the right colors and typefaces to evoke an intended emotion- the message of the brand to the potential customers.

convey brand message

5. Encourage Professionalism

Most of the companies struggle to create an environment of professionalism amongst their employees. Graphic design is extremely helpful creating the everlasting impression on your clients and vendors. For example, a company’s business cards posts & logo designs that look aesthetically great speaks volumes about the company’s ways of doing business which gives the impression that the company runs its business in a professional manner that ensures the growth of a business.

Encourage professionalism


Professionally created designs will help to make a good impression on potential clients. It is important to businesses and other walks of life in many ways. A first impression is crucially important to a customer's attention towards a business.

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A New Global Vision For A Future Free From Plastic Pollution

What is being called “a new global vision for a future free from plastic pollution” has been released by a network of 90 NGOs. The vision lays out 10 principles and is said to represent the first step in a global movement to change society’s perception and use of plastics.
Notes the group, “Scientists predict that without urgent action there will be more plastic than fish in the ocean by 2050, threatening marine biodiversity and posing a risk to human health. Yet, despite the danger that plastic pollution poses to our planet and to human wellbeing, industry and governments have so far failed to face up to the systemic change required to solve the issue.”

Says Monica Wilson from GAIA, one of the NGOs involved in the project, “This is the first time that groups from all around the world have come together to find a common solution to plastic pollution. It shows the evolution of a movement that is pushing governments, cities, and major companies to solve this ever-growing problem. This isn’t just about managing the problem. It’s about preventing it in the first place.”

According to the group, the environmental impacts of plastic pollution are now well understood. A significant amount of plastic production is for single-use disposable applications. Nearly a third of plastic packaging escapes collection systems and winds up in the oceans. Once there, sunlight and ocean currents shred plastic debris into smaller particles called microplastics, which attract and concentrate toxic chemicals up the marine food chain and into our bodies.
It adds that plastic is also a human rights issue. “Increasingly, consumer goods companies sell goods wrapped in plastic into markets without waste management systems that can adequately capture the plastic waste,” the group says. “Most plastic ends up in incinerators and landfills in the U.S. endangering nearby communities, which are frequently low-income communities and communities of color.”
“Any strategy to combat the plague of plastic needs buy-in from both frontline communities in the Global South and in the Global North,” says Stiv Wilson from the Story of Stuff Project. “For the first time in history, that is happening. This is what a movement looks like.”
Says Matt Prindiville from UPSTREAM, “Many of the major consumer goods companies, packaging suppliers, and plastics manufacturers are headquartered here in the United States. The decisions made in boardrooms here have negative ripple effects throughout the world. It’s time for these companies to face up to their responsibility for creating plastic pollution, and change.”
According to the group, the U.S. and the major consumer goods corporations headquartered here are driving the irresponsible use of plastics and the resulting environmental damage around the world, which often affects the most vulnerable globally. “It is clear that without strong and coordinated effort by policy makers, businesses will continue to use plastic indiscriminately and the pollution will intensify,” it says.

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